Everything good in me came from my mother. She almost died giving birth to me. After surviving that, my brother and sister and all our childhood shenanigans, her life was filled with health episodes. You can see her journey below. Her cancers (bowel, liver, lung, breast) permeated her life. Her bipolar disorder fueled her success, but sometimes at great cost. And her COPD and heart failure pushed her decline. My siblings and I were caregivers for our mother for the entirety of our adult lives.
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Doctors are required to provide care managers, patients, and family caregivers with information (e.g., care instructions) to help them reach their optimal level of health following an appointment or inpatient stay at a hospital. However, these instructions are often discussed when patients and family are not receptive to listening or able to comprehend detailed information on how to provide care outside of the hospital (e.g., at hospital discharge).  On top of that, the instructions are paper-based, full of medical jargon, and often not delivered to family or case managers responsible for care outside of the doctor’s office or hospital.

Care3 helps solve that problem by turning paper care instructions into action so you can be ready to deliver the right care at the right time. And the Care3 mobile messaging app is HIPAA-compliant.

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By David S. Williams, Co-Founder & CEO, Care3.

This article appeared originally on Medium.com.

My siblings and I cared for our mom for the last decade of her life. She had serious health challenges — multiple forms of cancer, bipolar disorder, chronic heart failure, and COPD (and she still smoked). We went to the emergency room too many times to count. We grew up managing her health issues. We’re smart. We’re educated. But we weren’t particularly good caregivers. And we’re not unique.

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Finally. It only took 100 seconds for this health technology CEO to reveal the secrets on how to unleash the power of your smartphone to care for loved ones.

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It was an honor to be selected to present at the AARP Innovation@50+ LivePitch in Sunnyvale this past Wednesday. Actually performing the one-minute pitch was absolutely amazing!

DSW AARP LivePitch

Standing in front of hundreds of AARP members and getting to present Care3 to them in the exhibit area provided unmatched feedback from people who would use Care3 to help themselves and their loved ones.

Check out the full official event coverage here. Our Care3 one-minute pitch starts at 7:39:03.

Thank you again AARP for this fantastic event and the opportunity to share Care3.

You’ve said it more times than you can count in your life, “I don’t care.” Far fewer times have you said the opposite “I do care.” Immediately the idea of caring becomes rare—special—reserved for the few. But what is caring? What does it mean to declare that you care for or about someone or something?

In a negative lens twist, it’s easier to define what it means not to care. If you don’t care about something, you don’t spend any time thinking about it. You don’t do anything extra to make sure something happens or doesn’t. You don’t worry about consequences of action or inaction. You don’t stand up to or stick up for anything when you don’t care. You don’t advocate. You don’t take risks. You don’t sacrifice anything. You don’t—wait, that’s it….

Sacrifice. That’s what caring is. To care for or about someone or something means you’re willing to sacrifice something for an outcome. You put someone or something else ahead of your needs.

Caring For…

To care for someone means direct action. I am providing care for a loved one by performing actions that directly benefit his or her health and well-being. Actions might include helping with activities of daily living like grooming or bathing or light housekeeping. These actions require someone to perform them because the loved one can’t peform them for him or herself. To care for someone is to provide care for them.

Caring About…

Caring about someone is braoder than caring for someone. If I care about someone, I am planning what needs to be done to maximize the impact of the care actions that will be performed. Their well-being matters to the point where simply providing care day-to-day may not be enough.

Whether you care for or about others (many of us do both), then Care3 is for you. The world isn’t as cynical as we think. Caring is a human trait. Those of us who consciously care for and about others can lead by example and attract others to actively care. Caring is a paragon of human behavior. We want that to spread and Care3 is a way to include others in caring.

Caring for aging parents and people with disabilities can leave family and friends stressed, overwhelmed and burned out. Furthermore, as patient care shifts from facilities to the home and community, coordinating all of the care providers is becoming more of a consumer burden. That’s why we are creating Care3, a groundbreaking care coordination platform for iOS, Android and web. Care3 leverages the simple behavior of messaging to digitize, sequence and distribute care plans enabling patients, families, and their professional care teams to coordinate care and assist with activities of daily living (ADL).

Here’s how Care3 works:

  • Build your Care Team – Invite those who really care to participate; this can be done by the patient or their proxy caregiver
  • Enter customized Care Plans by diagnosis or situation (e.g. discharge plans)—your health provider may create your Care Plan for you
  • Start a Conversation – A Conversation is where the Care Team uses Text, Media, and Action Messages to communicate efficiently, coordinate care, and implement Care Plans
  • Create Actions – The caregiver Creates Actions and Appointments, notifying entire private Care Team of an opportunity to help
  • Accept an Action – Someone from the Care Team Accepts the Action, which gets added to their “My List” and calendar
  • Complete an Action – The Action is Completed and the Care Team is notified
  • Record doctor instructions and share the audio file with family and Care Team members
  • Add pictures, video and audio to any Action or Appointment


The Care3 platform can be utilized by any distributed care system including home health and personal care aides, case managers, therapists, and others. Care3 truly helps you care anywhere.

The main goal of any care plan is to give you a roadmap on how to take care of yourself or your loved ones, e.g. a discharge plan. A strong plan helps you coordinate care outside of the hospital and with the Care Team. The problem is that these plans are paper-based, often non-personalized, and riddled with clinical jargon making them difficult to comprehend and implement correctly. The unsurprising results are poor outcomes and high costs.

The Center for Medicare and Medicaid Services (CMS) spends $20 billion+ annually on avoidable hospital readmissions. Furthermore, both Medicare and Medicaid have identified care coordination in the home and community as key to healthcare cost reduction. Medicare has allocated ~$20 billion annually specifically to address care coordination challenges outside of health facilities and Medicaid now spends 49.5% of its Long Term Support Services (LTSS) budget on Home and Community Based Services (HCBS), ~$50 billion.

Patients, caregivers and the healthcare industry are desperate for a care application that:

  • Is person-centric and easy for patients and their caregivers to use​
  • Leverages mobile and social technologies to keep people in their homes and out of the hospital​
  • Coordinates care and Care Plans with family and professionals on one platform
  • Scales care coordination to deliver high quality care while reducing costly readmissions​
  • Communicates using a ubiquitous and familiar behavior to maximize consumer engagement​

Care3 is the platform that can solve these major health problems simply and at scale. Care3 leverages the simple behavior of messaging to digitize, sequence and distribute care plans enabling patients, families, and their professional care teams to coordinate care and assist with activities of daily living (ADL). Download now so we can help you and your loved ones transform your Care Plans into Action.